How can supermarket shelves be laid out to allow customers to spend more?

We live in this society, and we have all kinds of consumption every day: food, clothing, housing, transportation, etc. are all consumption, so how should the supermarket shelves be laid out to allow customers to spend more?
What I want to talk about today is to use supermarket shelves to partition and use commodity stratification to let customers go deep into the supermarket for consumption step by step according to the characteristics of customer groups.
1. Customer group characteristics:
To analyze the data of customers, it is necessary to know what level of consumption the customer belongs to; whether they are inclined to practical consumption, preference consumption or impulsive consumption, etc., and determine the general commodity trend of the supermarket according to the customer data.
2. Shelf partition:
Use the shelves to divide the supermarket site into zones, and connect the zones according to the characteristics of the commodities. For example, Xiaoji’s consumption preferences when he goes shopping in the supermarket are like this: when he enters the supermarket, he sees special offers or typical festival products, and then Xiaoji I would prefer to see large bottles of mineral water; Coke or other special products for family life; then some snacks, instant food, and some refrigerated products such as yogurt; after that, Xiaoji would prefer to see fresh fruits, and then oil Salt, sauce, vinegar, tea, rice, daily necessities, and then return to the cash register position. From entering the supermarket to exiting the circle, according to several different consumption habits strung together into a line to divide, as long as it meets the psychological expectations of customers, there is no need Worried about customers not going deep into the supermarket for consumption.
3. Commodity stratification:
The high cabinets and middle island shelves of the supermarket shelves will be divided into several layers, and the golden position is the layer parallel to the customer's line of sight. On the golden layer, there are popular models or personalized and profit models, event models or new models, etc., and the golden layer is used Attract customers' attention, and then display products of similar nature or related products on the upper or lower floors, so that customers can have more choices, and can also quickly make choices under the background of other products.
From the above three points, we can conclude that "details determine success or failure". Whether it is analyzing customer data or shelf partitioning, the core is the details. As long as you really look at the problem from the perspective of customers, you will continue to discover more Tips to increase consumption.