Basic Principles Of Display Racks in Clothing Stores

1. Basic principles of display:
1) Keep the overall display concise, clear, reasonable and orderly, so that possible sales can be achieved as soon as possible. The combined image performance of series products always occupies a dominant and core position.
2) Less is more. Simplify the complexity and highlight the key points. Refined form means rich connotation: the leading and focus series products should be configured with appropriate and corresponding POPs to establish a necessary and clear display visual perception. Create the (empty frame) effect. Pay attention to the contrast and unity of reality, point and surface.
3) Clearly establish the theme. Display content around it: suggest, induce, inspire and infect consumers with regularly updated visual effects of the central theme, strengthen their awareness of the specific level of lifestyle expressed by the brand, and stimulate their desire to buy.
4) Make full and comprehensive use of various functional elements to improve the display effect and style. The implementation of modern commodity display requires the comprehensive application of consumer psychology, social aesthetic trends, ergonomics, brand product design and development, and other conventions and consensuses.
2. Brightness of color:
Refers to the lightness (darkness) of a color. The brightness of different colors compared to each other.
For example: among red, orange, yellow, green, blue, blue and purple, yellow has the highest lightness, while blue and purple have the lowest;
In the same color, after adding black, the lightness decreases, and after adding white, the lightness increases. For example, the lightness of light red is higher than that of red, and red is higher than dark red.
3. Coordinating color, contrasting color, complementary color:
• First of all, we must understand the color wheel. Among the rich colors of red, orange, yellow, green, blue, blue, and purple, red, blue, and yellow are the basic three primary colors. For example, green is produced by blue and yellow. Coordination, contrast and complementary colors.
• The closer the colors are on the color wheel, the closer they are. For example, red and orange are a pair of coordinated colors. There will be gaps between them, such as green and purple are a pair of contrasting colors. The color with the strongest contrast and the greatest contrast is called a complementary color, such as red and green, yellow and purple are complementary colors.
4. The purity of color:
Refers to the vividness of the color and the amount of color components contained in the color, which is the purity of the color. For example: if a little black or other colors are mixed into yellow, the purity of yellow will be reduced and the color will become slightly gray.