The Clothing Shelf Concept Is Divided Into Five Levels

1. The core interest level of clothing shelves
It refers to the basic utility or benefit that clothing shelves can provide to consumers, and it is the basic utility or benefit that consumers really want to buy.
2. The visible level of clothing shelves
The specific material form of clothing shelves when they appear in the market is mainly manifested in quality, characteristics, style, trademarks, packaging, etc., and is the material carrier of core interests.
3. Clothing shelf expectation level
It is the customer's expectations for the quality, ease of use, and features of the purchased clothing rack before purchasing the clothing rack.
4. Extended levels of clothing shelves
It refers to the level of clothing shelves that buyers need provided by the producers or operators of clothing shelves, mainly to help users better use core benefits and services.
5. Potential Apparel Shelf Hierarchy
In addition to extending the level of clothing shelves, the company provides the level of clothing shelves that can meet the potential needs of customers. It is mainly a value-added service for clothing shelves.